In the context of relationship selling, which of the following service quality dimensions has a more subtle influence than others?
A)Reliability
B)Responsiveness
C)Assurance
D)Empathy
E)Tangibles

Question

Quizplus · Accepted Answer

Tangibles have a more subtle influence in relationship selling as they pertain to the physical aspects of service, which are less directly related to the personal interactions and trust-building central to relationship selling.

In the Context of Relationship Selling, Which of the Following