Albesco Electricals Inc. owns the most popular refrigerator brand in the country of Plethoria. The company also manufactures a range of electrical and electronic products. Albesco works continually to build its brand's reputation and is also planning to expand its operations to a neighbouring country.
-Customers think of Albesco's refrigerator brand every time they think of a refrigerator.Which of the following is the stage of the AIDA model in which this brand awareness usually occurs?
A)Decision
B)Action
C)Desire
D)Attention
E)Interest

Question

Quizplus · Accepted Answer

Attention is the stage in which brand awareness usually occurs in the AIDA model. This is when the brand captures the customer's attention and makes them aware of its existence in the market.