Albesco Electricals Inc. owns the most popular refrigerator brand in the country of Plethoria. The company also manufactures a range of electrical and electronic products. Albesco works continually to build its brand's reputation and is also planning to expand its operations to a neighbouring country.
-Albesco Electricals Inc.introduces a new range of electronic toys in Plethoria.The company targets children between the ages of 5 and 12.To grab the attention of children and their parents, the company creates humorous advertisements.Which of the following is the stage of the AIDA model in which this activity of advertisement creation can be found?
A)Interpretation
B)Interest
C)Desire
D)Action
E)Development

Question

Quizplus · Accepted Answer

The activity of creating humorous advertisements is part of generating interest in the AIDA model. Once the ad captures the attention of the target audience, it aims to generate interest in the offered product or service.