Albesco Electricals Inc. owns the most popular refrigerator brand in the country of Plethoria. The company also manufactures a range of electrical and electronic products. Albesco works continually to build its brand's reputation and is also planning to expand its operations to a neighbouring country.
-Albesco Electricals Inc.launches most of its products in the country of Constantico as well.Before it launched its latest product in Constantico, Albesco broadcast advertisements that created brand awareness.Now, the company has changed its advertising messages to tempt customers to purchase the new product.In this scenario, which of the following is the stage of the AIDA model in which this creation of temptation among consumers to purchase a product is most likely found?

Question

Quizplus · Accepted Answer

The stage of the AIDA model in which the creation of temptation among consumers to purchase a product is most likely found is the desire stage. In this stage, companies create a desire in the consumer's mind to own the product. Albesco has already created brand awareness with its advertisements, and now it wants to create a desire for its new product.