FrostyFine Corp. is a leading retail store. The store markets various brands and a wide variety of retail products. The store has built a brand for itself, and customers trust the store as much as the brands in its stores.
-FrostyFine allows customers to enter a draw when they make a purchase costing more than $50.The draws are conducted every week, and the winning customers who are selected through a random draw are rewarded with gifts.This promotional technique is an example of a:

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This promotional technique is a sweepstake as the customers are entered into a random draw to win gifts. It is not a sampling program as customers are not given free samples of products. It is not a deal as it does not involve any discounts or offers on the products. It is not a contest as customers do not have to compete against each other to win the gifts. It is also not a loyalty program as it does not involve any rewards or benefits for repeat customers.