A company decides to give some product units to its target market for free.Which of the following is most likely to be the objective of this initiative?
A) Increasing the switching costs associated with the product
B) Empathizing with the problems and issues faced by customers
C) Building a channel for communicating with customers
D) Promoting brand trial of the product
E) Signalling that the product is of high quality by improving its tangibles
Correct Answer:
Verified
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