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A Company Introduces a Lucky Draw at Its Retail Outlets

Question 84

Multiple Choice

A company introduces a lucky draw at its retail outlets to increase the sale of its products.Which of the following is a primary disadvantage of using this strategy?


A) It does not provide the firm with any sort of control over the offers.
B) The sale is likely to decline when the offer is withdrawn.
C) It will not encourage higher consumption.
D) It increases consumer risk.
E) It is difficult to get a good location in the store.

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