Personal selling is the two-way flow of communication between a buyer and a seller that is designed to influence the buyer's purchase decision.

Question

Quizplus · Accepted Answer

Personal selling involves direct communication between the buyer and seller, where the seller aims to persuade and influence the buyer's decision to purchase a product or service. The communication is not just one-way but is a two-way flow that involves active listening and responding to the buyer's needs and concerns. Therefore, the statement is true.

Personal Selling Is the Two-Way Flow of Communication Between a Buyer