A company claims its weight-reduction drug causes a weight loss of 10 kilograms in seven days with no exercise.The company creates 30-minute infomercials explaining the benefit of this drug.The infomercial provides a mail address for interested customers.This is an example of:
A) a catalogue.
B) direct mail.
C) DRTV.
D) a kiosk.
E) cause-related marketing.
Correct Answer:
Verified
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