A company that manufactures office stationery launches a campaign to fund the education of needy children.A small percentage of customer billing is used to contribute to this fund.This is an example of:

Question

Quizplus · Accepted Answer

Cause-related marketing is when a company partners with a non-profit organization or charity to promote their cause while also promoting their own products or services. In this scenario, the company is using a small percentage of customer billing to contribute to the education of needy children, which supports a social cause while also marketing their stationery products.

A Company That Manufactures Office Stationery Launches a Campaign to Fund