A company that manufactures motorcycles decides to host a rock concert.The aim of the company is to associate itself with music that reflects passion and energy.This is an example of:
A)cause-related marketing.
B)deceptive advertising.
C)feedback loop.
D)event sponsorship.
E)weblog.

Question

Quizplus · Accepted Answer

This is an example of event sponsorship where the company associates itself with a rock concert to create a positive image and brand awareness. This type of sponsorship aims to enhance the brand's image and reach out to the target audience in an engaging and interactive way.

A Company That Manufactures Motorcycles Decides to Host a Rock