Mandy sets up a restaurant that serves homemade delicacies.She uses the local TV network to heavily advertise and promote her restaurant.Which of the following strategies best describes Mandy's distribution channel strategy?
A)Impressions
B)Frequency
C)Reach
D)Media buy
E)Pull

Question

Quizplus · Accepted Answer

Mandy's strategy is a "pull" strategy, where she uses advertising to create demand and attract customers to her restaurant.

Mandy Sets Up a Restaurant That Serves Homemade Delicacies