A company that manufactures jeans promotes the idea of "youthful individuality." The products stand for originality, self-confidence, and elegance.This is an example of:
A)ethos appeal.
B)emotional appeal.
C)physiological appeal.
D)rational appeal.
E)social appeal.

Question

Quizplus · Accepted Answer

The promotion of "youthful individuality" through the concepts of originality, self-confidence, and elegance is targeted towards engaging consumers' emotions and feelings, making it an example of an emotional appeal.

A Company That Manufactures Jeans Promotes the Idea of "Youthful