Mike opens a new leisure goods store and buys airtime on TV to advertise the store.He also buys space in the newspaper to run an attractive print ad.This is an example of:
A)media buy.
B)USP.
C)direct mail.
D)cause-related marketing.
E)deceptive advertising.

Question

Quizplus · Accepted Answer

This is an example of a media buy, which involves purchasing advertising space or time in various media channels (such as TV and newspapers) to promote a product or service. The other answer choices (USP, direct mail, cause-related marketing, and deceptive advertising) do not accurately describe this scenario.

Mike Opens a New Leisure Goods Store and Buys Airtime