An exclusive travel magazine chooses to cater only to the needs of those travellers who are hitchhikers.This is an example of:

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The exclusive travel magazine choosing to cater only to the needs of hitchhikers is an example of niche media. Niche media is a specialized form of media that caters to a specific target audience or niche market. In this case, the magazine is targeting a niche audience of hitchhiking travelers, rather than a mass market of all types of travelers. It is not a media buy or media planning, as those refer to the process of selecting and purchasing advertising space, and it is not mass media, as that refers to large-scale communication channels that reach a broad audience. Media mix refers to the combination of different types of media used in a marketing campaign, which is not applicable in this scenario as there is only one type of media being used.

An Exclusive Travel Magazine Chooses to Cater Only to the Needs