Heads International manufactures helmets.It creates an exciting new advertisement featuring its products.Before releasing the ad, the company chooses a small audience to test the relevance of the message in the ad, the aptness of the medium used for communication, and the persuasive power of the ad.This is an example of:

Question

Quizplus · Accepted Answer

Pretesting involves testing the effectiveness of a message or advertisement with a small group before releasing it to a larger audience. This helps to ensure that the message is relevant to the target audience, the medium used is appropriate for the message, and the ad is persuasive enough to achieve its intended goal.

Heads International Manufactures Helmets