Heads International manufactures helmets.To promote sales, it releases an advertisement featuring its products.The company monitors the daily and weekly sales volume of its products while the ad is running.This is an example of:

Question

Quizplus · Accepted Answer

Tracking refers to monitoring the performance of a campaign while it is running. In this scenario, Heads International is monitoring the sales volume of its products during the ad campaign, which makes it an example of tracking. Impression refers to the number of times an ad is displayed, pretesting refers to testing the effectiveness of an ad before it is launched, pulsing refers to alternating between heavy and light advertising spending and post-testing refers to testing the effectiveness of an ad after it has been launched.

Heads International Manufactures Helmets