Heads International, a manufacturer of helmets, made an advertisement featuring its products.After the ad has run its course, the company tries to understand how the ad influenced customer perceptions and whether it generated awareness.It also tests whether any purchasing actions have been stimulated by the advertisement.This is an example of:
A) tracking.
B) impressions.
C) pretesting.
D) pulsing.
E) post-testing.
Correct Answer:
Verified
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