Suppose a company that deals in children's toys places three advertisements in a comic book read by children.The advertisement reaches 10 percent of the targeted audience.The reach and the frequency of advertisements are 10 and 3, respectively.The product of reach and frequency constitutes:

Question

Quizplus · Accepted Answer

The product of reach and frequency is known as Gross Rating Points (GRPs), which is a measure of the total exposure of a specific campaign. In this scenario, the company has a reach of 10 percent and frequency of 3, resulting in a total of 30 GRPs. Therefore, D is the correct answer.

Suppose a Company That Deals in Children's Toys Places Three