A company wants to advertise a tonic that revitalizes hair.The company creates 30-minute infomercials detailing the benefits of this tonic.The infomercial provides a mail address for interested customers.This is an example of:

Question

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This is an example of Direct Response Television (DRTV) advertising, where the infomercial provides a direct response mechanism (mail address) for interested customers to purchase the product. The infomercials are typically longer and more detailed than traditional commercials and are designed to generate an immediate response from viewers.

A Company Wants to Advertise a Tonic That Revitalizes Hair