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A Fast-Food Restaurant Sets Up Stalls in a Shopping Mall

Question 83

Multiple Choice

A fast-food restaurant sets up stalls in a shopping mall that provide information on the latest offers in the restaurant.They also inform interested customers of the discounts the restaurant is offering.Which of the following best describes the communications initiative of the fast-food restaurant?


A) Catalogues
B) DRTV
C) Cause-related marketing
D) Event sponsorship
E) Kiosks

Correct Answer:

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