Pull strategy campaigns attempt to motivate the seller to highlight the company's product, rather than the products of competitors, and thereby push the product onto consumers.

Question

Quizplus · Accepted Answer

Pull strategy campaigns focus on creating demand for a product directly from consumers, who then pull the product through the distribution channel by seeking it out, rather than pushing the product onto consumers through the seller.

Pull Strategy Campaigns Attempt to Motivate the Seller to Highlight