A cosmetics manufacturer helps its retailers to co-ordinate promotional activities for its products and has formed an agreement with retailers to share the advertising production and media costs.This agreement between manufacturers and retailers is known as:
A)share of wallet.
B)covert advertising.
C)co-operative advertising.
D)licensing.
E)bartering.

Question

Quizplus · Accepted Answer

The agreement between the cosmetics manufacturer and retailers to share advertising production and media costs is known as co-operative advertising. This is a common practice where manufacturers and retailers work together on promotions to increase sales and both benefit from the increased exposure.

A Cosmetics Manufacturer Helps Its Retailers to Co-Ordinate Promotional Activities