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Purple Inc

Question 84

Multiple Choice

Purple Inc., a popular cosmetics brand that produces soaps and body lotions, is introducing a new line of hair and nail care products into the market.Which of the following statements indicate that Purple is identifying the type of retailer with which it can place its new line of products?


A) Purple works with its retailers to promote its new products by offering discounts and buy-one-get-one offers to stimulate sales.
B) Purple places its products with retail chains that have stores in many locations to target a large group of customers.
C) Purple decides to sell its new products in stores, as well as through catalogues and on the company website, to increase sales.
D) Purple decides to place its new line of products in a cosmetics specialty store where products are categorised according to brands and knowledgeable salespeople assist customers.
E) Purple decides to selectively distribute its products to maintain the image of the brand and to control the flow of its products.

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