Jane prefers to visit a particular hair salon because of its skilled hairstylists who are friendly and have gained her trust by providing good service during her previous visits.The service dimension influencing Jane's decision to stick to the same service provider is:

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The service dimension influencing Jane's decision to stick to the same service provider is assurance. Assurance refers to the knowledge, courtesy, and ability of the service provider to inspire trust and confidence in its customers. In this case, the hairstylists' skill, friendliness, and ability to gain Jane's trust by providing good service during her previous visits demonstrate their assurance in providing quality service.

Jane Prefers to Visit a Particular Hair Salon Because of Its