Crimson Inc., a fruit-juice manufacturer, employs a set of feedback forms to collect information about customers' favourite flavours and the new flavours they want to try in future.The company then uses this information to focus on identifying and building loyalty among the firm's most valued patrons.This is an example of:

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This scenario describes the process of collecting and using customer feedback to build loyalty, which is a key aspect of customer relationship management (CRM). The other options (BCG matrix, Porter's five forces, transformational marketing, and live-in marketing) are not directly related to this scenario.