Technological changes seldom shape a company's marketing activities.

Question

Quizplus · Accepted Answer

Technological changes can have a significant impact on a company's marketing activities. For example, the rise of social media and mobile devices has led to new marketing channels and strategies. Companies also need to adapt their marketing to new technologies such as artificial intelligence and virtual reality. Failure to do so can put a company at a competitive disadvantage.

Technological Changes Seldom Shape a Company's Marketing Activities