Anne's Pita Bread Chips offers free POP (point-of-purchase)displays to retailers ordering their product.Anne's is using a __________ strategy.

Question

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Anne's Pita Bread Chips is using a push strategy by providing free POP displays to retailers ordering their product. The push strategy aims to push the product towards the customer by using sales promotions and other incentives to encourage retailers to promote and sell the product to their customers.

Anne's Pita Bread Chips Offers Free POP (Point-Of-Purchase)displays to Retailers