The selling proposition communicated by advertising needs to be:

Question

Quizplus · Accepted Answer

All of these factors are important in creating an effective selling proposition in advertising. The proposition should be unique to the brand to differentiate it from competitors, meaningful to the consumer to generate interest and relevance, sustainable over time to build brand consistency and recognition, and supportive of repetition to reinforce the message and create brand memorability.

The Selling Proposition Communicated by Advertising Needs to Be