Regina just bought a gourmet bagel store.She is working with a freelance graphic artist who is designing her logo and print advertisements.Regina is spending days looking over the various designs and options.She needs to remember that the creative aspect of advertising design
A) is everything.
B) will determine pretesting and posttesting options.
C) dictates tracking alternatives.
D) should not overshadow the message.
E) should always include coupons.
Correct Answer:
Verified
Q90: Brad is working on the creative design
Q91: Often,advertisers will employ a variety of media
Q94: The _ is the primary enforcement agency
Q95: The additional sales that can be attributed
Q98: Jennifer has worked for many years reviewing
Q100: In the early stages of an ad
Q104: Which of the following is the best
Q105: Unlike advertising, public relations
A) supports promotional efforts
Q108: Which of the following is NOT one
Q137: What are PSAs? Why do television and
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