Public relations:

Question

Public relations:

Quizplus · Accepted Answer

Public relations supports other promotional efforts by generating "free" media attention. It helps to create a positive image of the company and its products or services, hence increasing the chances of getting media coverage without paying for advertising.

Answer: B 
 Public relations spending has increased significantly over the years at the expense of advertising. Many companies now realize that public relations can be a more cost-effective way to reach a wide audience than traditional advertising.

Answer: E 
 Public relations is an integral part of the marketing area as it helps to build the company's reputation and image. It involves creating relationships with different stakeholders, including customers, journalists, and other members of the public.

Public Relations