Sarah goes through the newspaper looking for coupons to help reduce her living expenses.Her roommates Brett and Paige don't read newspapers,let alone look through them for coupons.Marketers can reach out to Brett and Paige by other means including:

Question

Quizplus · Accepted Answer

All of these options are effective ways to reach out to consumers who may not read newspapers or look for coupons in traditional ways. Offering coupons as part of a loyalty program rewards customers for repeat business while sending coupons directly to mobile phones and delivering them at checkout offer convenience and immediacy. Special shopping carts that alert shoppers to deals and track movement through the store can also be an effective way to engage customers who may not actively seek out deals. By providing a variety of options, marketers can increase the chances of reaching a broad range of consumers and enticing them to make purchases.

Sarah Goes Through the Newspaper Looking for Coupons to Help