Jason owns a small appliance store,and he is evaluating a recent sales promotion.He knows that sales of that specific product increased,but he will also need to measure whether or not:

Question

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Evaluating a sales promotion requires considering all possible impacts. Sales may increase, but it is also necessary to assess whether the promotion had any unintended negative consequences. Losing money due to lower margin sales, increased inventory costs, and increased sales of additional but unrelated merchandise should all be factored in. Additionally, it is important to determine whether the promotion attracted new customers to the store.

Jason Owns a Small Appliance Store,and He Is Evaluating a Recent