International marketing consultants often recommend that IMC messages which have been translated into another language be re-translated by someone else,and the results compared.By doing so,they hope to avoid noise problems associated with:

Question

Quizplus · Accepted Answer

Lack of clarity in the message can result from translation errors. Re-translating by someone else can help identify and correct these errors, minimizing the impact of noise problems on the effectiveness of the IMC message.

International Marketing Consultants Often Recommend That IMC Messages Which Have