National manufacturers and retailers often pay a service provider to monitor television ads around the country,in order to ensure that their ads are seen in their entirety during the time frames that were purchased.This service provider is monitoring for IMC noise problems associated with:

Question

Quizplus · Accepted Answer

The service provider is monitoring for issues related to the medium itself, such as technical problems that might prevent the ad from being broadcasted correctly or in its entirety, which is a flaw in the medium.

National Manufacturers and Retailers Often Pay a Service Provider to Monitor