Brenda wants to reduce mass media IMC and to increase the use of personalized marketing communication messages.To achieve this goal,Brenda will likely increase her use of:

Question

Quizplus · Accepted Answer

All of these options (telemarketing, direct mail, e-mail, and social media) can be used to create personalized marketing communication messages, which aligns with Brenda's goal to reduce mass media IMC and increase personalized communication.

Brenda Wants to Reduce Mass Media IMC and to Increase