Naomi is IMC manager for a chain of regional income tax service providers.Franchisees pay a percentage of their revenue to an IMC account allocated to her.As she establishes the short-term goals for her firm's IMC efforts,her goals are likely to include:

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As the IMC manager, Naomi's primary goal is to promote and generate more leads for the income tax services offered by the franchisees. Therefore, the short-term goal should focus on increasing awareness, inquiries, and trial of the firm's services to drive more business for franchisees. Option A and B are also important long-term goals, but they are not specific to short-term IMC efforts. Option D and E are not relevant to the goals of an IMC manager.

Naomi Is IMC Manager for a Chain of Regional Income