Lamar is assessing the long-term effectiveness of his firm's IMC efforts.He will probably analyze the firm's success in:
A) expanding customer loyalty by closing the feedback loop.
B) increasing market share,sales,and customer loyalty.
C) increasing inquires,awareness,and trial of her firm's services.
D) shifting customers to rule-of-thumb budgeting.
E) increasing the lagged effect.
Correct Answer:
Verified
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