Ramon is starting his own plumbing supply store featuring designer and restoration hardware.As in any start-up,he will have to watch expenses carefully.He knows he will have to pursue a number of different communications approaches,but he is not sure how to measure the effectiveness of the effort.What advice would you give him?

Question

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All of the given options are important for Ramon to consider as he starts his own plumbing supply store. The lagged effect means that the impact of the communication efforts might not be immediately measurable, while the cumulative effect suggests that multiple impressions will be required to connect with customers. It is also important to measure each step in the process and understand that any cuts to expenses will take a while to show an effect. By considering all of these factors, Ramon can better evaluate the success of his marketing efforts and make adjustments as needed.

Ramon Is Starting His Own Plumbing Supply Store Featuring Designer