Many retailers and some manufacturers are exploring a multichannel strategy in which they sell in more than one channel,for example,the Internet and stores.

Question

Quizplus · Accepted Answer

This statement is true. Many retailers and manufacturers are now using a multichannel approach, selling through a variety of channels such as online, stores, mobile devices, and social media platforms, to reach customers who prefer different shopping methods.

Many Retailers and Some Manufacturers Are Exploring a Multichannel Strategy