If you are a marketer for a manufacturer,and the marketing mix for your product focuses on very specific market segments,you'd like to sell your product through:
A) department stores.
B) category specialist stores.
C) extreme value retailers.
D) specialty stores.
E) All of these.
Correct Answer:
Verified
Q47: _ reduce costs and maintain low prices
Q48: As a type of retailer,category specialists are
Q49: Off-price retailers can purchase merchandise at one-fifth
Q50: If you're a manufacturer,and you want to
Q51: _ offer general merchandise at lower prices
Q53: Category killers are also known as:
A) full-line
Q54: Compared to conventional supermarkets,warehouse clubs have:
A) an
Q55: Supercenters have become the fastest growing retail
Q55: Kohl's,JCPenney,and Bloomingdale's are examples of
A) department stores.
B)
Q57: Brian,an industrial equipment sales rep,purchases a snack
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