Retailers with strong brand names of their own might operate outlet stores to:

Question

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Outlet stores are often used by retailers to sell excess inventory that may not have sold in their regular stores. This helps retailers to avoid having to sell these items at even lower prices in their regular stores, preserving the perceived value of their products. While the other options may be reasons for some retailers to operate outlet stores, a focus on selling excess inventory is the most common motivation.

Retailers with Strong Brand Names of Their Own Might Operate