When a retailer with physical stores begins selling products on its website,the firm could see a decrease in store sales as website sales increase.This is called:

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Cannibalization refers to the loss of sales for a product or service due to the introduction of a new, similar product. In this case, the physical stores of the retailer would experience a decrease in sales as customers switch to purchasing products online. This is a common challenge that retailers face when they expand their sales channels to include online sales.

When a Retailer with Physical Stores Begins Selling Products on Its