Logistics managers often focus on __________,while marketing managers focus on __________,causing conflict when trying to provide value to customers.

Question

Quizplus · Accepted Answer

Logistics managers typically focus on minimizing costs to create efficient and cost-effective supply chain operations, while marketing managers focus on maximizing sales by creating attractive and compelling products and promotions. This can cause conflict when trying to provide value to customers, as the logistics manager may want to reduce costs by using lower-quality materials or slower, less expensive shipping methods, while the marketing manager may want to use higher-quality materials and expedited shipping to enhance the product's appeal to customers. Overall, the conflict arises from a difference in priorities between the two roles.

Logistics Managers Often Focus on __________,While Marketing Managers Focus on __________,Causing

Logistics Managers Often Focus on ,While Marketing Managers Focus on ,Causing