Cheryl wants to quickly establish a dominant market share for her new line of ergonomic pens.To do this,she will likely use a market penetration pricing strategy.

Question

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Market penetration pricing strategy involves setting a low price to quickly gain a large market share. This is a common strategy when introducing a new product to the market. Therefore, Cheryl's goal of establishing a dominant market share for her ergonomic pens aligns with a market penetration pricing strategy.

Cheryl Wants to Quickly Establish a Dominant Market Share for Her