Brian knows his firm's pricing strategy needs to be consistent with the company's overall objectives.As marketing manager,Brian will base his pricing strategy on whether the company's objective is to:
A) increase profits.
B) increase sales.
C) decrease competition.
D) build customer satisfaction.
E) any of these.

Question

Quizplus · Accepted Answer

A pricing strategy can play a role in achieving different objectives such as increasing profits, increasing sales, decreasing competition or building customer satisfaction. Therefore, the best choice is "any of these" (E) as a pricing strategy should align with the company's overall objectives.

Brian Knows His Firm's Pricing Strategy Needs to Be Consistent