Many years ago Honda's Accord and Ford's Taurus were the top two selling cars in the United States. As the year was coming to an end, Ford cut the price of the Taurus, hoping to outsell the Accord and allow Ford to claim that "Taurus is the best-selling car in America." Ford was using a ___________________ pricing strategy.
A) maximizing profits
B) target profit
C) sales orientation
D) status quo
E) target return

Question

Quizplus · Accepted Answer

Ford was using a sales orientation pricing strategy, which focuses on maximizing sales volume rather than maximizing profits or achieving a specific target return. By cutting the price of the Taurus, Ford hoped to increase sales and outsell the Accord to achieve the title of best-selling car in America.

Many Years Ago Honda's Accord and Ford's Taurus Were the Top