Economic conditions cannot be ignored by marketers when setting prices.Among the important domestic economic considerations are:
A) unemployment rates.
B) distribution of wealth.
C) levels of disposable income.
D) interest rates.
E) All of these.

Question

Quizplus · Accepted Answer

All of these factors (unemployment rates, distribution of wealth, levels of disposable income, and interest rates) can have a significant impact on consumer purchasing behavior and therefore must be considered when setting prices. For example, in times of high unemployment and low disposable income, consumers may be more price-sensitive and less likely to purchase luxury or non-essential items. Additionally, interest rates can affect the cost of borrowing for consumers and businesses, which can also impact their spending habits. It is important for marketers to stay aware of these economic conditions and adjust their pricing strategies accordingly.

Economic Conditions Cannot Be Ignored by Marketers When Setting Prices