Dan is especially price sensitive.He has been known to line up on "Black Friday" (the day after Thanksgiving)at 4 a.m.in order to be among the first to buy sale items.Dan would likely respond to a __________ pricing strategy.
A) high / low
B) premium
C) slotting allowance
D) horizontal flattening
E) vertical triangulation

Question

Quizplus · Accepted Answer

Dan is price sensitive and looks for good deals. A high/low pricing strategy offers high prices initially but then offers discounts and sales to attract customers like Dan who are looking for good deals. This strategy is commonly used during events like Black Friday where customers are looking for sales and discounts.

Dan Is Especially Price Sensitive