An everyday low pricing strategy stresses the continuity of retail prices
A) at a level above regular retail prices and below deep-discount prices.
B) based on horizontal price fixing.
C) bundled with cost-based,cash discounts.
D) at a level somewhere between the regular price and the deep-discount sale prices competitors may offer.
E) at a price skimming level.

Question

Quizplus · Accepted Answer

An everyday low pricing strategy aims to offer prices consistently at a level that is in between regular retail prices and deep-discount sale prices of competitors. This approach can create a perception of overall value for customers and helps retailers to avoid the price wars that can damage profit margins.

An Everyday Low Pricing Strategy Stresses the Continuity of Retail